WEARING INTELLIGENCE
Teenagers of the 2010s
and Japanese fashion tribes

How do subcultures form and change in the 2010s?
Excerpts from "Fashionistas or more atmospherical guys: how I spent a day hanging out with teens on Tsvetnoy Bulvar" by Furfur

Full text is available here
A moderately drunk dude on canonic normcore, having found out that I'm doing a reportage, exclaims: "That's a job I like! Too bad journalism is dying." He's 18, this year he's starting studying Arab history at MGU, although initially wanted to also become a journalist.
He hopes to get back to this idea someday.
"I'm 16. Hanging out here (Tsvetnoy blvd.) for about a year. I like a lot of music, from techno to Grimes. Helped out at Zuluvarrior parties. I'm going to kadet school next year, made this decision myself. Mostly because I had too much partying, I feel like I want to get clean for a year. You don't get to smoke at kadet school – you wake up at 6 and have to be present at the register. Also, you can get a bursary for MGU's law faculty. You'll have to work for the government for two years afterwards, but I'm not bothered by that. " – Sema
"Polina Solzman is a super-famous instagrammer," – says Nastya with pride.
"Yeah, I've got 50 thousand followers. Although I just really post shit. Coffee, legs, mirror selfies. People like it for some reason. Guess what? They give us free tickets everywhere because of that!"
Danil is wearing a wrinkled t-shirt with Versache logo and grey jeans with bleak prints.
He laughs when I ask him where these are from, saying he painted them himself. "Why do we need magazines to tell us what to wear? We dress as we like. Even this tee. I would move to the States, though. To LA. Would have a good time there, do rap music,"
– he says slowly, with pretentious european mannerism of the people who gave up capitalistic challenges in favor of the chill.
"We did a freshman party at the uni, then it sort of took off from there and we started organising parties regularly. Sometimes at clubs, but also street parties and at somebody's houses. Different music, but often it's techno. We don't have any secret mailing list, it's just friends inviting friends." – Vanya
Our conversation smoothly moves to Pokemon Go. Turns out, almost everyone is playing.
They say, it's the connection with the real world that makes it interesting.
"Why don't you ask about what we read?" – "I thought this is too boring." – "No, we do read, actually," – says Stepan. They tell me about The Fountainhead and Atlas Shrugged by Ayn Rand, the acid generation, the shocking Soft Machine by Burroughs, Nick McDonel, Patti Smith memoire, Turgenev, Chekhov, and Bulgakov.
They like classics because these dissect the most basic questions. I ask what guys care about, on a global scale. "Learning," – Danil says, "How to make yourself learn."
"Self-realisation," – replies Polina, "I want to travel, to be materially independent, and find myself in life."
"And what's yur opinion on Gosha Rubchinsky?" – I give out the most banal question there is.
"Gosha has rose just because he knows Philip, who invented the heart," – Polina says.
"Well, for the West this might be unique, but for us it's mundane, everyone looked like that in the 90's," – claims Sasha, "He's just shown our culture, and, it's not a bad thing."
"I don't understand what's going on with Furfur. There was a community, market, materials on self-improvement. It's all gone now, for the sake of politics and "important things". If you think sneakers are not interesting, then, I believe, all this protest aesthetic is for nothing. This is not what Russian reader needs. I don't even understand how they gathered those 100 thousand on Bolotnaya back then. And, I, for example, am against Yarovaya's law but it's crystal clear there's nothing we can do about it."
Japanese subcultures
The ideas that drive over-the-top fashion styles
Made on
Tilda